As people grow, their perspective changes. They start to notice and appreciate things they once overlooked. Gen Z is starting to quietly mark this shift in maturity.
Christopher Ward can connect with them by showing them that it’s okay not to fully understand why our watches are special…yet. Just like life and adulthood, they’ll get it eventually.
Get one when you get it.
Out of Home
Catered to foot traffic, each of these will showcase the product and tell a short visual story, highlighting the moments that typically mean someone has lived enough life to understand what makes a Christopher Ward special.
Every minute is a moment
Worth the wait
First apartment lease
Digital OOH
Social
Our posts highlight key Gen Z moments that signal it's time to revisit Christopher Ward. From choosing nights in over nights out, to caring more about who’s singing than how they sound.
Tik Tok
A long-form, full page ad that reimagines traditional milestone gifting by suggesting parents pass down their own Christopher Ward watch to a young adult rather than buying a new timepiece, creating a more meaningful celebration that transfers both legacy and time to the next generation.
Activation
In New York, Chicago, London, Miami and San Francisco we will have immersive spaces featuring Instagram-worthy digital displays that showcase both the engineering and artistry of Christopher Ward. The displays will rotate between the beauty of Christopher Ward watch faces and the engineering of the inner workings blown up to a massive scale.
CW: Bobby Ellis, David Alston