How does a high-quality, no-nonsense watch brand connect with Gen Z? By showing them that it’s okay not to fully understand why watches matter. Just like life and adulthood, they’ll get it eventually.
Lived experiences shape how we see the world and what we value, shifting our preferences. Whether it's moving from designer to dependable or coveted to crafted, understanding how things work makes you appreciate what resonates with you, knowing someone else gets it too.
Get one when it means something to you
Get one when you get it
Out of Home
Catered to foot traffic, each of these will showcase the product and tell a short visual story, highlighting the moments that typically mean someone has lived enough life to understand what makes a Christopher Ward special.
Every minute is a moment
Worth the wait
First apartment lease
Digital OOH
Our posts feature Gen Z specific moments. Each post will indicate a different moment for Gen Z that also means it’s time for them to revisit Christopher Ward.
Social
Tik Tok
For younger Gen Z, this is a peek into the future joys of young adulthood. For older Gen Z, these are things they might be experiencing right now.
A long-form, full page ad that reimagines traditional milestone gifting by suggesting parents pass down their own Christopher Ward watch to a young adult rather than buying a new timepiece, creating a more meaningful celebration that transfers both legacy and time to the next generation.
Activation
In New York, Chicago, London, and Miami, we will have immersive spaces featuring Instagram-worthy digital displays that showcase both the engineering and artistry of Christopher Ward. The displays will rotate between the beauty of Christopher Ward watch faces and the engineering of the inner workings blown up to a massive scale.
CW: David Alston