Everyone knows beans make you gassy and that farting is embarrassing. But everyone also knows that once you get past the farting stage in a relationship it is true love.
This February Bush’s is going to give people the push their love needs by encouraging people to get past that stage. We will challenge couples on Valentine’s Day to put their love to the ultimate test: eating beans.
We will also post meme valentines on our insta story, encouraging followers to repost and @ their valentine
Social
Bush’s will start the campaign off on social with teasers featuring the campaign tagline off ‘The push your love needs.’
OOH
OOH ads in public train stations and in bathroom stalls for a surprise where people least expect it.
In-store display of cans paired with roses and other Valentine’s Day décor during the week leading up to the big day.
Activations
Collaboration with Brach’s (the company that makes the OG convo hearts). Taking over the over the conversation heart world on Valentine’s day.
You Bean So Much to Me
Bean Mine Forever
Let’s Get Baked
Cool Beans, Hot Love
Cute as a bean
Bean mine
Hot Beans
Full of Beans for You
Together, We’re a Gas
Baked with Love
Bean of My Dreams
Love is in the Can
Bean-ly Yours
Chicago
Boston
Announcement of event
An invite to a 5 course meal in Boston (Beantown) and Chicago (The Bean). The catch is all courses include beans.
These menus will be sponsored by Bush’s Beans.
Menu
PRIX FIXE RESTAURANT
Wedding activation
Wind breakers
On special edition cans the customer can play Wind Breakers when they scan the QR code inside the can.
Street Hearts with Tiff Baira is a YouTube/Tik Tok series where Tiff (the host) matches random strangers on the streets of New York to see if they are romantically compatible.
On Valentine’s Day Street Hearts is collaborating with Bush’s to bring people together… over beans.
Street Hearts Tik Tok Collab
Tik Tok questions
1. How would you spice up your Valentine’s Day with Bush's Baked Beans?
2. Would you two eat beans together?
3. If you had beans with them would you let them spend the night?
4. Do you believe that sharing a meal of beans, and its little surprises, proves a real connection between partners?
5. If you came over and your partner had made baked beans for you what would you do?
6. Could you date someone who doesn't like beans?
7. Could you date someone who is bad in bed but loves beans?
8. How would you describe yourself as a bean?
9. What's the point in a relationship when you know it is real?
10. How do you feel about Golden Retrievers?
11. If they pay for your dinner but it is just beans would that be okay with you?
12. If beans were a love language, which flavor would be your signature?
13. Would you ever fight over beans, or is that just one of those things you can laugh about together?
14. What’s more important in a relationship: having a love for beans or knowing when to let things go?
15. How soon do you like when the person you’re seeing spills the beans about themselves?